Our Story

'Akshu and Ameirah' is a heartfelt dedication from me, Akshata, to my daughter, Ameirah, an extension of the everyday values I teach her as she grows in this world. With 13 years of experience in the U.S. retail industry, this is my third brand, and it is more collaborative than ever.

Akshu and Ameirah is a journey of discovering homegrown Indian handcrafted products made by rural artisans using the most natural and sustainable methods. It is my tribute to traditional art forms, ensuring they adapt to ethical production practices and continue to thrive rather than fade away.

I work closely with women-led products that create livelihoods for those who need it most. Being a woman in India, especially in rural areas, comes with immense challenges, and this is my way of supporting businesses that uplift and empower them.

Every collection at Akshu and Ameirah is thoughtfully curated, not just for quality and functionality, but also for the unique stories behind each product. From clothing, accessories, home décor and pet products to wellness, I look forward to introducing new collections that celebrate craftsmanship, sustainability, and purpose.