Our Story
It all started when Akshata, a brand strategist and entrepreneur for over ten years, became a mom to her sweet daughter, Ameirah. From the moment Ameirah was born, Akshata realized how important it was for kids’ clothes to be comfy, high-quality, and stylish too. And that’s when the idea for this brand came to life.
This brand is a love letter to Ameirah, who’s not just the inspiration but also a little co-creator! She often suggests fun designs and fits that she knows other kids will love. Together, they’re making clothing that’s beautiful and eco-friendly, because Akshata believes in teaching Ameirah the importance of living sustainably and taking care of our planet.
What started with clothing has now grown into so much more! We’ve expanded into nursery items, home decor, and even serveware, bringing our love for handcrafted beauty into every corner of the home. And this is just the beginning—we’re excited to keep growing and offering more verticals that help create a warm, cozy, and complete home.
At the heart of it all, Akshata collaborates with talented artisans, especially women, who handcraft each piece with love. Akshu and Ameirah isn’t just about fashion or decor; it’s about family, creativity, and building a home that’s as thoughtful as it is beautiful. From our family to yours, we hope you feel the love in every stitch and detail!
This brand is a love letter to Ameirah, who’s not just the inspiration but also a little co-creator! She often suggests fun designs and fits that she knows other kids will love. Together, they’re making clothing that’s beautiful and eco-friendly, because Akshata believes in teaching Ameirah the importance of living sustainably and taking care of our planet.
What started with clothing has now grown into so much more! We’ve expanded into nursery items, home decor, and even serveware, bringing our love for handcrafted beauty into every corner of the home. And this is just the beginning—we’re excited to keep growing and offering more verticals that help create a warm, cozy, and complete home.
At the heart of it all, Akshata collaborates with talented artisans, especially women, who handcraft each piece with love. Akshu and Ameirah isn’t just about fashion or decor; it’s about family, creativity, and building a home that’s as thoughtful as it is beautiful. From our family to yours, we hope you feel the love in every stitch and detail!