Our Story

Akshu and Ameirah is a heartfelt dedication from me, Akshata, to my daughter, Ameirah—an extension of the everyday values I teach her as she grows in this world. With 13 years of experience in the U.S. retail industry, this is my third brand, and it is more collaborative than ever.

Akshu and Ameirah is a journey of discovery—bringing homegrown Indian brands and handcrafted products made by rural artisans using the most natural and sustainable methods. It is my tribute to traditional art forms, ensuring they adapt to ethical production practices and continue to thrive rather than fade away.

I work closely with women-led brands that create livelihoods for those who need it most. Being a woman in India, especially in rural areas, comes with immense challenges, and this is my way of supporting businesses that uplift and empower them.

Every collection at Akshu and Ameirah is thoughtfully curated—not just for quality and functionality but for the unique stories behind each product. From kids' clothing and accessories to home and nursery décor, wellness, and more, I look forward to introducing new collections that celebrate craftsmanship, sustainability, and purpose.